Specialism within the profession creates a rich choice of job roles, from podiatric surgeon to wound care, management and leadership of a services to research scientist and academic to name a few. Yet, the profession is verging on a recruitment crisis that will see Podiatry engulfed into other healthcare services if not become a thing of the past. The benefits podiatry brings to patient care are enormous, even if not well published. Don’t worry too much though, as there are strategies in place to reignite interest in careers in Podiatry and develop the skills of the existing work force to provide a smooth escalator of career choices from support workers to consultant positions. Yet as a profession we need to own the foot and anything associated with it, particularly footwear.