Welcome to my bookstore where you will find all my current Podiatry and Professional books on Amazon KDP
Books for patients, students and professionals are designed to be accessible and promote the profession of podiatry. The latest book is featured first.
My journey books for Morton’s Neuroma and Bunion are mainly for patients and the e-books represent good value, while the paperback books are in full colour. If you wish to purchase any paperback books you can do so normally through Busypencilcase Communications directly. To see the current price list [Price-July-2020]
NOW AVAILABLE in both e-book and paperback.
Intended for all podiatrists and students to support them provide a clearer image of the business of promoting foot health.
Read the back cover, foreword and preface (excerpts)
The world lies at your feet after qualifying but achieving business success does not come without hard work. Just to say that you are good at something has little value without showing that you are competent. The route to your podiatry practice is so different today than when I qualified over 40 years ago. Optimise your potential for good communication, promotion and self branding. Above all believe in yourself but be prepared to work at it if you want to be fulfilled.
from Mr Ralph Graham former Chair of the College of Podiatry
One has only to spend a couple of hours watching commercial television to view advertising for footwear, fungal skin and nail treatment, bunions, corn cures, orthotics, insoles, electrical treatments, verrucae and many others to realise that for large corporations selling foot health direct to the public is big business. Add in social media, radio and print and it becomes possible to wonder how a small business private practitioner can make a living let alone a good profitable income.
The author takes you through the various stages of learning how to brand your practice and fight your way to success. If I had seen this book at the start of my career I would have avoided mistakes and been well placed to succeed in the 21st century practice world.
A bit of reflection
You might be forgiven in thinking that this book is just about making a living, but it is as much about promoting the subject of podiatry. The work of Professor Catherine Bowen and a project called OptiFoot brings into focus not just how we are seen as podiatrists but how patients are failing to connect to the most appropriate services within the NHS. Readers are therefore reminded that branding, promotions, education and communications are not isolated to private independent practice alone but involve one of the biggest brands in the market place, the NHS.
It is hoped that the material within Selling Foot Health as Podiatry is of value to all, even non-podiatrists, and that it contains some useful anecdotes that bear fruit. Promoting our professional business is fascinating and it has been fun dipping into the subject of podiatry that has remained the corner stone of my life.
Podiatry & Foot Health
Assessment of the Lower Limb, Churchill-Livingstone, with Linda Merriman 1995
Clinical Skills in Treating the Foot, Churchill-Livingstone with Linda Merriman 1997
(The above are student textbooks)
My Patient Journey Series all in ebook or Paperback except *
Morton’s Neuroma. Podiatrist Turned Patient: My Own Journey 2017
Bunion. Hallux Valgus. Behind the Scenes. 2019
Presenting Your Image 2020 Conferences to Village Halls
Thinking as We Build 2020
Also published under the title PowerPoint is More than a Slide Program 2020 of the US market.*Paperback only presently
Selling Foot Health as Podiatry 2020 Promoting Your Service to Patients
Look out for David’s next book, an autobiography planned for 2021
‘Podiatrist on a Mission‘
David’s Bookstore is published under Busypencilcase Reflective Communications Est. 2015
Thanks for reading ‘David’s Bookstore’
Last updated 19th June 2020